Wednesday, February 20, 2008

Britney Spears - Official Site


This is an excellent example of a bad site. The message "New Official Site Coming Soon" has been up for months, maybe even longer. I have to think that this is related to all the turmoil in the young artist's life.
The only thing you can do on the site is join the mailing list, join fan club (for a price) or enter the store (again buy, buy, buy). No real value added unless you are willing to spend money.

Search engines normally reject sites with “Under Construction” content. This will downgrade or eliminate your website all together. Your goal is to rank high, meaning on the first page whether organic or PPC.

Provided your website is developed and linked as it should be, then you will be a winner! Visit WebEvents Consulting Group for more information on our services and how we can help your business.

Monday, February 18, 2008

Sustainable Web Design


What is sustainable Web design and how can we be part of it? As with the green sites, this is a relatively new concept enabling online strategies for sustainable businesses.

The Web can be a thriving, sustainable place, if we do our job to make it this way. But how can we achieve this and where do we go for Web design companies providing these services?


Following is what I call the CTT insight on the subject:

Content
The first guideline for sustainability in Web development is an obvious one: Quality, up-to-date content.

Timing
For the most part, companies experience a rushed urge to get something up on the Web. Sometimes this result in half-built sites or warnings that the site is under construction. A sustainable site is, of course, always a work in progress with improvements, revisions, expansion, and redesign).

Technologies
Most of us think about Web technologies in terms of software packages. However, authors of a sustainable Website will not have allegiances to any particular software, but to the organizations like the W3C that help oversee the languages and standards that everyone can use to create Web pages. We need to be careful about the shortcuts we can take to create content as sometimes this can lead to a site or page which is not easily editable and/or expandable.

Finally, a simple way to organize your thoughts and the strategy of your site is asking yourself these questions: Does your web designer know strategies that can save you thousands of dollars? Can you edit the site yourself, without any special programs? Is the navigation easy and user friendly? Does it have a good look and feel and ranks high in search engines? Visit http://www.webeventsgroup.com/ for more information on Web design & development, branding and marketing strategies, SEO and many other comprehensive services.

Whether your business is sustainable or going sustainable, our customized web strategies will help you reach your goals.